Brand Personality


An expression can make emotions more likable, irritating, inspiring, dull or magnetic. This is the same for a brand. Your brand will be unique if it has a real personality and a human.

Brand personality is how a brand expresses itself. It can be safe or adventurous, serious or fun, trustworthy or suspicious. B2C and B2B brands are equally important.

Both industries have customers looking for brands that are humane and relatable to them, regardless of their knowledge.


Every brand should have a logo. You’d be hard-pressed find a brand without a logo. This is arguably the most important element in branding.

A logo represents a brand’s entire personality in a simple-to-remember image. This is often your first encounter with a brand. It is the image that sticks in you mind and conjures memories (good, poor or indifferent) about it when you see it again.

Your logo will appear on nearly every brand asset you own: your business cards and website, merchandise, social media pages, all your marketing materials, and any templates or branding that you use. Your logo should reflect the essence of your brand and represent your brand’s values.

Another part of a branding strategy is shape. It’s not just your logo that matters, but also the shapes you use in your website backgrounds, layout design, packaging, and even business cards and other stationery.

In previous blogs, we discussed how different shapes can communicate brand values. When creating your brand identity, consider which shapes best fit your brand’s personality. You don’t have to stick with one type or shape of shape. If your brand requires two or more shapes then use them.

Brand identity is not complete without color. The following color swatches will help you to identify which brand each one represents.

Branding is all about color. Some companies even trademark their brand colors. Some examples of trademarked colors are UPS brown, Tiffany Blue and Fiskars Orange.

Why is color important? Because colors reflect key personality traits and values. This article has covered color psychology and choosing the right colors for branding.

Don’t be afraid to experiment with different colors. Your brand can express itself in a variety of colors, so don’t limit yourself to one color.

Eat fresh.” “Just do it.” These are the two most famous taglines in the entire world. These are also called slogans. Your brand messaging communicates your unique offer. Sometimes, the offer is obvious like Subway’s slogan “Eat Fresh”. Subway chose “Eat Fresh”, their slogan, to distinguish themselves from other fast-food brands and position themselves as a healthier alternative. Subway made this point clear by using green in their branding, as well as running commercials that featured customers’ testimonials about losing weight eating Subway.

This unique offer may seem more abstract for other brands like Nike’s plea to customers to “Just Do It.” However, Nike’s message is clear. Do what is best for you and your body. There are no excuses. Your logo’s tagline provides context and additional information. It tells people what you do and what they can expect.

The brands that smell good are the ones who know what customer is looking for. For taking the place in the market among other similar products, you need to represent how you are different in taste than others and make the customers believe that they can not find the same taste in other similar products.

Once you have determined which branding types are most important to you, you can explore other elements of branding that may be more effective in delivering an unforgettable experience.

Branding can even be applied to interactions. Chick fil A employees respond to customers’ appreciations with “my pleasure.” This is a well-known example. Branded interactions are more than words and phrases. These brand interactions extend beyond words and phrases to include how employees refer to each other. If you bring your electronic to Best Buy for repair, it’s not repaired by the “service technician”, or “repairs section”. It’s repaired and serviced by a member of the Geek Squad. This elite group of repair, support, installation, and maintenance professionals can only be found at Best Buy. They aren’t just there to perform their day-to-day tasks, but they also play an integral part in the park’s immersive world.

Imagery refers to all images used in branding, marketing, and advertising. It’s not your logo or specific content that you publish. This refers to the photos and stock images you choose, the style of your website’s graphics and other assets, and your overall brand aesthetic. You can think of gradients and patterned backgrounds as packaging and banners. A brand doesn’t have to be concrete. Abstract imagery, through your shape choices and color choices, will communicate your brand’s message clearly. Brand imagery is closely related to other elements of branding such as color and shape. It doesn’t end with graphics and illustrations. Brand imagery refers to the way a brand presents itself visually. This includes when an individual creates their personal brand. This is often seen in celebrities who alter their image dramatically, such as Selena Gomez, who went from being a Disney Channel star to becoming a fashion-forward artist and has dabbled in independent horror films.


Another important element of branding is the fonts that a brand uses. The fonts a brand uses for text (e.g., in their logo or as part of an email template) are important elements of branding.

Fonts’ components are similar to how colors correspond with different emotions or traits. Look at these logos, and pay attention to what they communicate about the brands.

How effective is a font at communicating the brand’s personality to customers? Take a closer look at font’s power to communicate brand personality Common branding elements are less common You can use branding elements in a strategy that goes beyond what has been discussed. These elements can be used to create sensory input or specific experiences for many brands. These branding elements are often associated with specific industries. A fast food restaurant might have a branded flavor, but a record label would not.

User interface (UI) and User experience (UX) can both be integrated into a brand identity. UX refers to the user’s experience using an app or other product type. UI is the interface that they use. UX and UI design should be simple and intuitive for users. This seamless experience will reflect positively on your brand. This seamless experience will reflect positively on your brand.


Your location is an important branding component. Where people see your company has an impact on what perceives it to be. It is not a coincidence that some brands only operate within shopping malls while others do not operate in these locations. Other brands, however, only operate in very specific areas.

Brand Culture

 It is also how everyone describes a brand.

Brand messaging, images, and overall marketing campaigns reflect the brand’s personality.

It is important to be consistent. Consistency is essential. Consistency is key. If your brand’s personality differs on your website from your social channels, it will be difficult to understand the brand and what your brand stands behind.

Brand personality is a brand’s expression to its customers

The Elements of a brand

Certain elements are essential when you build a brand identity. These elements are essential to your brand’s identity and what you offer.

You’ll find all these elements in any company’s branding. They may not be obvious at times, and sometimes they are subtle. In some cases, however, all these elements will be present and working together to communicate the brand.

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