Instead of trying to get your website SEO-ready later (which will be, I promise you it’s always a tough fight), begin with this SEO checklist for new websites, and you will save time and money and discover the beauty of SEO that is effective (i.e., income) in just a short amount of time.
In reality, your SEO strategy should be among the first considerations before you create your site. The ideal scenario is that your site’s structure is wholly built on the SEO method you use. Starting this process from the beginning can save you lots of stress for things such as the development of your website, formatting content, design, URL structure, and much more.
From website development to branding, design, and even marketing, there are many moving parts to consider when you launch an online presence. Still, your SEO strategy should never be regarded as an afterthought.

As time goes by, Google starts to sniff out changes and make them as your website grows (assuming that your SEO strategy is executed correctly). You’ll discover that there are large kids on the playground.
What makes SEO essential for new websites?
New websites are like babies. They aren’t able to comprehend language (no index pages). They do not have many connections (no backlinks). They also don’t have any authority (aka, they aren’t doing much for society now).

A new website may begin by focusing on longtail low-competition keywords until it becomes a toddler, teenager, and full-grown adult. With gentle SEO care and love, your website will develop to compete and possibly surpass the most potent competitors as time passes.
Don’t be scared. All you require is a well-thought-out SEO strategy.

Please choose the correct domain name (you cannot alter it afterward!)
If you’re eager to take your baby website to become an adult and outdo your competition, you can adhere to this SEO checklist for new websites!

The correct domain name will be connected to SEO equity. Therefore making sure that your brand and company name is with the domain is crucial. If you’re launching a new domain, you’re beginning your SEO entirely from scratch.
How do you locate the domain name?

Here are some options to see whether your desired domain purchase is in stock:

Select a reliable and fast website hosting service
Bonus points if the brand includes a word similar to what you offer as a company. It’s helpful but not required. If in doubt, select the name of a smooth brand over keywords.
Let’s face it: the average Joe isn’t going to wait for more than three minutes for a site to load, so ensuring you have that your website’s host is a top choice is the first step in your SEO plan.
I recommend Siteground because of its 100 percent uptime reliability, fast page load times, and assistance (specifically for WordPress customers). The host’s performance is a significant factor in your website’s performance, particularly in the case of an exclusive IP, SSD, HDD, or other storage options processing, operational, and systems.

Install Google Search Console

Issues with page speed
Google Search Console is an SEO fairy Godmother. It will provide you with a lot of information you’ll need to succeed in SEO. Google Search Console is an excellent tool for checking things like Google Search Console. You can check the following items:

Your average click-through rate (CTR)
Index and crawl mistakes
Sitemap Submission
Organic keywords that result in web-based clicks
Page performance
After you have purchased the domain, Google Search Console is in operation with an efficient hosting provider, you’ve created the minimum requirements of a website, and now it’s time to develop an SEO strategy.
Before we get overboard, be sure you check your website by using Google Search Console so that it begins collecting information. There are various ways to do this, which are listed below.

Learn about your SEO competition
Note: At this point, consider including Google Analytics on your website since it is typically the primary database that holds all your marketing data. But, given recent changes concerning data privacy laws in the EU, I suggest not putting too much on it. Instead, look for an analytics provider compatible with your country’s law regarding data protection.

What are the similarities between their business to yours? What is the difference? Find out their distinctive selling points.
After completing your website’s fundamentals, now is the time to research your competitors. While analyzing and creating the list of your competitors, take note of these points:

What keywords are they currently getting a high ranking?
What subjects do the authors write on?

After discovering those who are your SEO opponents, it’s time to perform a gap analysis. A keyword gap analysis will reveal the keywords you must be ranking for them to narrow the gap. If you do conscious filtering, you can use this data to beat them quickly.

One thing you must think about is your real “SEO rivals.” Every company has its product and service rivals (people selling similar items); however, it doesn’t mean they’ve got an SEO strategy worthy of trying to beat. The trick is to determine who is selling similar products and writes similar content and who’s racking up the top rankings for keywords. They’re your “SEO competitors,” and they’re the ones you’d like to take on.

Check the overlap of competitors and keywords that are shared.
Here’s a checklist that can be used for performing a gap analysis using keywords:

Create your keyword map
Keywords are at the heart of the SEO strategy because they’re the link that connects the search results to your website content that is listed on the SERPs.
Make it into a spreadsheet and filter the data to include keywords relevant to your site (this is where manual work comes in and is highly valuable, mainly because it aids in creating your Keyword Map).

A keyword can only be as effective as the search intention to which it corresponds.
As a searcher, Google understood that your “search purpose” was to purchase delivery pizza from a restaurant in Los Angeles, so the SERPs show only companies that fit the requirement. Google employs this idea to determine the relevance of keywords to information all day, regardless of whether someone is looking to buy pizza, look at CRM software, or search for socks for their partner.

Google aims to use the words used in search queries to determine and provide the most relevant information to the searcher, also called “search purpose.”

The first one is tapped, and you’ll find it takes about two hours to create.
The next step is now complete and the next.
“Ugh! It’s not what you want,” you consider to yourself.
If you’re looking to cook some vegetarian meals but do not have the time to prepare them, search “quick vegetarian meals” on Google.

Thirdly, the final link down takes just 15 minutes to create.
Suppose a lot of people are looking for an easy vegetarian meal and find that the third choice delivers in that “quick” aspect. In that case, your site will rank higher on the intent and keyword matches and eventually take over the first choice.
“Okay, We’re now talking!”

The buyer’s journey and search intent journey
If you can find longtail, low-competition keywords that are the same as the products you sell, that’s the best way to ensure SEO will have a massive impact on your revenues and long-term profit.
Let’s take this into the context of implementing your SEO strategy.
I often develop SEO strategies to target my clients in the B2B world. Therefore knowing where the customer is in their decision-making is vital. If someone is searching “what is marketing automation,” it’s not a good idea to present them with a full-blown web page for software because they’re likely unwilling to purchase it. They’re just trying to figure out the concept of marketing automation. This is the point where SEO can help and delivers informational content that helps establish brand credibility and put emphasis upon the “informational” part of that. When done right, the same person will return to you whenever they’re ready to buy.
Understanding the search intent plays a vital role in the buyer journey stages. Therefore, ensuring you’re creating relevant content for your customers at stages of awareness, contemplation, and final decision phase is essential in executing the most efficient SEO strategy.
Like everything else in marketing, helping others is always more effective than trying to convince those who aren’t ready.

When selecting keywords, it is crucial to consider both the intent of your search and the buyer’s journey. You can do this by asking questions such as:

Does the term indeed correspond to my service or product?

What is the difficulty of the keyword? (level of competition for that particular keyword)
Does the keyword correspond to customers’ questions (or may have asked) throughout their purchasing journey?

What kinds of pages appear in the indexed SERPs for this keyword? (blog vs. landing page vs. home page)
What is the volume of searches of the term?

We examine where the website is at present in terms of which pages are ranked and which are the most popular and establish benchmarks for the essential SEO and engagement statistics for websites. With a brand-new website, this could be zero, but it’s not a problem as this guide transforms SEO zeros into heroes!
The most important SEO strategy is to have a Keyword Map
As a company, AS Marketing, we make the keyword selection process easy with an SEO playbook that creates the map of keywords that eventually becomes the content strategy for brand-new websites:

We then create a complete keyword list covering the buying process, including all relevant product and service keywords. We then arrange that into the significant content verticals (content that grows and increases organic search traffic in time). Content verticals can be described as web pages, such as blogs, pages for industry and use case pages, product pages, and many more.
We perform a gap analysis based on the top SEO competitors, then expand the list of keywords with our research on keywords, and then develop a web design that can meet the business goals you want to achieve. We can determine the current location of the website versus what it’s aiming to be and then plan how to achieve that. We also think about how visitors can find content via Google organic search in their search on the site, and we strike the right balance.

Develop a calendar of content that you can strategically plan (and continue to post)
It’s time to create the keyword map, the most vital element in an SEO strategy. When we create the map, we can cluster keywords (put related keywords in groups) and determine precisely what pages to make for landing pages, blog posts or services pages, collection pages, and even products. Additionally, we’re an idea of the most effective keywords for websites to get a ranking for. When we’ve determined this, we’ll write down the URLs, headings, meta information, and other details.

Here’s how you can create the content plan

Prioritize the Keyword map. You may have an entire keyword map of 100 or more pages. This is a positive thing because it gives you lots of space to grow organic traffic (remember that even multi-million-per-month traffic sites like HubSpot started with a zero!). For the first time, you’ll want to prioritize pages your site requires immediately, like pages that sell or provide services, because they are most likely to generate conversions and generate income for your company.

A well-planned content calendar will naturally draw clients and aid in ranking for crucial phrases if done consistently and with intent.

Monitor your keywords’ rankings after publishing content and track how it performs. Even if you begin in the middle of the pack, your content could rise over time because Google considers your content authentic, you provide an excellent user experience, and the Domain Authority increases. Be patient!

Improve your content by optimizing it. Creating content that ranks requires some best practices flexibility. Be sure to include keywords in your H1 URL and metadata. If you’ve found keywords that match search intent, the process is natural through writing – keyword stuffing is gone!

Review the Core Web Vitals and experience on the site
Similar to how you take a look at your vitals with a doctor, you’re advised to check the same thing with your website to steer away from any issues that are not necessary.
Maintain consistency in your posting schedule: to increase those 3 points, you require an ongoing publishing schedule. There’s no exact amount, but I recommend a minimum of four new pages for your website each month. Be aware that SEO can have an effect of compounding, which means that the higher the rank of individual pages, the more likely your content on the whole domain will rank.
Create a well-structured URL
I discussed putting keywords in your URL in the section on the content calendar; however, I’ll bring it up once more, as it’s crucial to ensure that your website is correctly set up.

Why is this important?
SEO is a thing that has existed for some time. There’s a ton of information available, and it’s getting increasingly released daily. It’s a sign that Google has a more challenging time deciding who to offer the top spots as CVW and the page experience are ways to identify the SEO winners from the losers. SEO is not simply about putting keywords in the correct places and focusing on the design and format of content, page load speeds, and user behavior, such as time on page and bounce rates.
Here’s what I have to say as an experienced SEO, plus some information from Google regarding their algorithm update:
In a nutshell: sustainable SEO results don’t end when you click a button. You must satisfy your customers as they browse the site to ensure that you consistently rank.

Accessibility is simply the ease with which people (and the search engine) get access to content on your site. This aspect is considered an important ranking factor. You want a site that is accessible to everyone, don’t you? You’ll wish to ensure that your site’s website’s content is properly crawled and indexed; however, you should make these steps to ensure this occurs.
Although this is a highly technical aspect of SEO, PageSpeed Insights quickly detects any issues and recommends ways to correct the problem in simple English.
The easiest way to check your site’s Core Web Vitals and site speed are to load your website’s URL into PageSpeed Insights.
Pay attention to accessibility.

Label items correctly as buttons
Make sure you have the right amount of contrast (make sure that your colors are not too demanding on the eyes)
Optimize alt text for photographs (for users of a screen reader)

You’ve spent the time and effort to produce your content, and it’s due to be displayed to your viewers. Look at where you have a presence, and leverage the power. It may be on Facebook, YouTube, or your email list. Whatever the situation, consider ways to use other channels to bring more people to your website. This improves your SEO since the more visitors visit your site, the more Google determines that your site has reliable content.
Promote, advertise, and promote
Suppose it’s for SEO to be used or not. Your site’s content shouldn’t be posted and left to sit. The saying “build it, and it will be there” is not valid regarding SEO.
Make sure that your font is big enough to be readable.

As you progress in developing your SEO strategy, keep track of and update your strategy to ensure you are optimizing for the most effective outcomes. With the ever-changing processes of competitors and developments, Your SEO strategy should not be put on autopilot. The effort you put into it will produce steady results.
Now, you’re ready to be successful in SEO
The bottom line is that SEO should be viewed as an endurance race and is not the equivalent of a sprint. Your primary goal should be to create an effective website structure right from the beginning so that you can quickly scale up and increase your daily organic traffic.
Suppose you’re not seeing the success you desired after all of your SEO efforts are made. In that case, you may contemplate paying for traffic for the initial several years (after everything, Google loves its money and will reward users who make payments). This will allow you to test your website’s design and content for people who pay per click, and you can then use this information to adjust your SEO to suit swiftly!