Display advertising is a powerful tool for marketers when used at its full potential.

Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. this means running experiments, analyzing performance data and finding improvement opportunities.

With the ongoing economic unrest, 2023 is bound to be a challenging year for paid advertising, and campaign optimization is more important than ever. Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year.