Digital marketing analytics technology has a promising future. New and better technology will us her in a new era of digital analytics. More in-depth marketing analytics and e-commerce data will be welcomed by digital marketers, allowing them to construct enriched multiscreen and multi-device consumer journeys. Going further, it is projected to experience cross-platform will be more flexible and efficient it will be more visual; and it will have sophisticated machine learning capabilities that will automatically expose insights, anomalies, and forecasts.