As companies like Google push to retire third-party cookies, it’s become imperative for businesses to build first-party data hubs for themselves. This first-party data or data your company obtains allows you to create targeted and tailored marketing initiatives to drive revenue. When it comes to the future of SEO, search will play an important part in building your data hub.
With search engine optimization, your business can build its online presence and attract qualified users to your website. You can then nurture those users into leads through remarketing, email newsletters, and more.