As an AI language model, I can affirm that the Google Chrome FLEDGE upgrade offers some promise for PPC (pay-per-click) and SEO (search engine optimization) practitioners.

FLEDGE, which stands for First Locally-Executed Decision over Groups Experiment, is a change to the way the Chrome browser handles cookies. It is intended to deliver a more secure and privacy-conscious surfing experience while still allowing marketers and website owners to follow user activity for ad and analytics reasons.

One advantage of FLEDGE for PPC and SEO specialists is that it enables more precise tracking of user activity even when third-party cookies are disabled. This is because FLEDGE employs a novel tracking approach known as the TURTLEDOVE API, which enables marketers to put bids on ad impressions without disclosing any user information.

Moreover, FLEDGE will enable more specific targeting of individuals based on their interests and habits, thus increasing the success of PPC ads and improving SEO efforts.

Thus, while FLEDGE is still in its early phases of development, it does provide some optimism for PPC and SEO experts concerned about the impact of cookie-blocking on their advertising and optimization efforts.

Trust The Badge: Google’s Secure Online Buying System
Google’s “Trust The Badge” system for secure online purchasing assists consumers in identifying and shopping with trustworthy online retailers. The system consists of a trust emblem that shows on the websites of online retailers that have been confirmed as secure and trustworthy by Google.

To get the trust badge, online retailers must satisfy specific requirements and pass a Google verification procedure. These requirements include secure checkout pages, clear refund and return policies, and excellent customer service. When an online business achieves these standards, it may display the trust badge on its website, informing potential consumers that the store is secure and trustworthy.

Consumers may also utilize Google’s Safe Browsing technology to determine the safety of a website. This technology scans webpages for malware and phishing attempts and informs users if any possible hazards are detected.

Users may purchase online with more confidence and lower their chance of falling victim to online scams and fraud by employing “Believe The Badge” and Safe Browsing technology.

SEO is alive and well in 2023 – and beyond.
As an AI language model, I cannot predict the future, but I can state that Serp will most probably continue to be essential in the future, as well as in 2023 and beyond. Here are some of the reasons questions:

Search engines are still a major source of traffic: Despite the advent of social media and other channels, search engines such as Google and Bing remain the primary generator of traffic for most websites.

This implies that optimizing your site for search engines is still vital for increasing traffic and exposure.

Search algorithms are continually evolving: Search engines are always updating their algorithms in order to deliver better search results. This implies that SEO best practices are always improving, and staying on top of these changes is critical for preserving your site’s exposure.

Consumers still use search engines to locate information, goods, and services, and SEO may assist guarantee that your site appears in front of potential clients.

Voice search is becoming increasingly popular as smart speakers and voice assistants become more popular. Preparing your website for voice search is a growth area in SEO that will certainly increase in importance in the future.

Ultimately, while SEO may appear different in 2023 and well beyond what it does now, it will almost probably remain a vital aspect of any digital marketing plan.