If you have not done so already, it is imperative that you develop an SEO strategy that includes video. The fact is that online video platforms have exploded in the last few years, and you may even have seen for yourself how many businesses have begun to use platforms like YouTube and TikTok to engage with customers and expand their reach.

Creating optimized video content should then be an integral part of your SEO strategy moving forward. Yet, how can you optimize video content? One way that you can do this is to make sure that you optimize your video channel description by including a user-friendly overview of what your channel is about. Keywords will also play a critical role in optimizing your video content. While you do not want to cram your video descriptions with keywords, a few useful keywords and hashtags can help direct your content to its intended audience.