Everything with Google ads is changing at an extremely fast pace. Sometimes, it becomes difficult, even for professional experts to keep up with these alterations. This advertising platform is gradually emphasizing on automation and machine learning. At the moment, responsive search ads or RSAs are the gold standards. Google is currently using BERT to ascertain keyword prioritization. They’re in favor of automation for ad display campaigns by merging standard and smart displays. If you have plans to invest in the advertising platform of Google for marketing purposes in 2022, you have to learn how to optimize your advertisements first.