If you are not familiar with it yet, Google Discover is a mobile feature that serves content from around the web in a feed-like experience, according to your personal interests, browsing history, and trending topics in your area. Google Discover is accessible via a star logo on the Google search app or in the default homepage of your Chrome mobile browser.
Discover has been around since 2017, so nothing new here. But it’s slowly gaining traction over the years. It made the list because it seems to have come to maturity as it approaches its fourth birthday. For publishers, Discover is a good source of extra traffic. For Google, it’s all about making an imprint in the world of feeds.