One of the biggest announcements about SEO changes to come out of Google this year, the Page Experience Update essentially confirms the user experience update has started rolling out in February and will be completed by the end of March 2022.

The Page Experience Update is based on what Google is calling Core Web Vitals, which measure the speed and usability of a web page. Core Web Vitals look at metrics like page load speed, the responsiveness of the page, interactivity, and whether or not the content layout shifts as the page loads.