About 10 years ago, I told a business its search rankings were doomed because of its widespread use of duplicate content over multiple websites. I was wrong (thanks, Google, for feeding me a line). Maybe some rankings aren’t as high as they could be, but their digital properties ranked well for massive numbers of highly competitive keyword phrases. How did they pull it off? They’re a major leader in their space.

It’s worth noting this same company has experienced other Google ranking changes that just can’t be explained. One day an old website page that ranked well lost its high position. A year later, the rankings came back without a single change to the page.