Mixing SEO and PPC keyword tactics may be a strong approach to increase the exposure of your website and bring more traffic to it. Here are some pointers to help you properly combine these strategies:

Examine your existing data: Begin by examining the existing website data, particularly organic and paid search data. Look for keywords that are performing well in both categories, since these are likely to be strong keywords to concentrate on in the future.

Identify high-value keywords: Employ keyword research tools to identify high-value keywords with a high search volume and low competition. These are the keywords that are most likely to deliver visitors to your site and create the best Return.

Map keywords to content: Once you’ve found your high-value keywords, map them to specific pages on your website. This will assist you in creating targeted content that is optimized for both SEO and PPC.

Utilize PPC data to inform SEO: Use your PPC data to determine which keywords are producing the most clicks and conversions. Focus on these high-performing keywords to boost your SEO approach.

Similarly, use SEO data to guide PPC by identifying which terms are providing the most traffic and conversions. By bidding on these high-performing keywords, you can enhance your PPC campaign.

Lastly, regularly analyze and alter your SEO and PPC efforts to evaluate what is working and what isn’t. To maximize your Return, adjust your plan accordingly.

You may construct a more holistic strategy to search engine marketing by integrating SEO and PPC keyword tactics, which will bring more visitors to your site and deliver a greater Return.