Anticipate queries. Consider users’ questions regarding the type of product or service you sell, then create blog posts that answer those questions. To do this, you have to anticipate the user’s needs. This is easy to accomplish when you understand your product, know what consumers are looking for, and then bridge that gap. Remember to use local lingo when selling your product in a particular geographic region.

Optimize with conversational phrasing in mind. Let’s say your product line includes running shoes. A person might want to know what the best all-terrain running shoe is. But if they type their query in a search box, they are likely to be brief and state, “best all-terrain running shoe.” On the other hand, consumers are more likely to ask a full question when performing a voice query. They might say, “What is the best all-terrain running shoe?” Since voice searches are becoming the norm, it is probably best to be on point to match conversational queries rather than search boxes.

Be succinct when answering queries. You want to help Google quickly answer the user’s question. So, to optimize for conversational queries, deliver concise answers with relevant keywords. You may answer a query by briefly highlighting the top brands (yours included) and later expanding on the content.