Blog posts that relate to trending topics are a great way to drive social media engagement and shares, too, which can translate to increased traffic to your blog and website. Once you’ve hooked readers’ interest with a catchy title about a trending topic, you have to keep them engaged with quality content. Having a well designed website with a variety of interesting, easily accessible content will help improve your site’s and lower your bounce rate Engaging content such as a well organized collection of older blog posts and easy-to-access marketing eBooks, white papers, and case studies can encourage readers to stick around and browse your website’s other offerings.