SEO saw many changes over the last year and based on the 2022 progress, changes and latest Google updates, here is a prediction of what to expect from Google and how to prepare your SEO strategy for 2023.

Google made it abundantly clear that the focus is shifting toward on-page and technical more and more.
Once Google throws at us SEOs something big and game-changing like CWV, it gives us time to get ready and helps us test our websites’ performance.
If you are not familiar with this update, here are the main points:

Once again, this update is about speed of the website, but it goes deeper than before, Google is now measuring 3 main areas:

With this, Google gave a massive importance to the technical qualities of the websites. In 2023, CWV will be more important than ever, so make sure you are ready for it.
Lately, Google gave us new indications of the significance of on-page and user importance. Let’s talk about Core Web Vitals – Google’s page experience update – speed loading, interactivity and stability of pages – new ranking factor since 2021.

You know you should write for the customer, not for Google, your content should be original, interesting, trustworthy and educational.
If the technical side of your website is in a perfect shape, pay attention to the content you are serving to your visitors.

Experience as a way of evaluating the quality of the content for the reader, for the final consumer. Is it original, is it well written and does it have a value, is it easy to understand by the audience it is aiming at?
In November 2022 it was announced that links are becoming less important. If you did not take this warning seriously, month later Google made it clear with the links spam update.
After all of these hints and breadcrumbs, Google gave us yet another set of indications that the importance is moving to on-page rather than off-page.

Usually, Google updates on links, such as Penguin or Penguin 4.0 were impacting the site links were pointing to. This new update is different and a very clever one. This time, Google is looking into the websites linking to you and discarding them and their importance if it looks like these are some sort of ‘link farms’ or are openly selling links.

We know that a lot of industries, that are struggling with getting links via natural outreach, are buying links and their results would be for sure impacted by this update.

I counted so far 91 confirmed and non-confirmed SEO Google updates in 2022.

From experience, 2023 is not going to be any different.

But based on recent years and Google activities, we can be prepared.

It is obvious that Google wants us to create technically superior products with good content.

So in 2023:

Make sure your technical SEO is a priority
Pay attention to Core Web Vitals
Run a deep content audit, look for improvements on your existing content
Check for content gaps

Create a good and logical internal linking structure to help your users to navigate easily
Do not discard links, just because they might be less important, they are still a big ranking signal
Align your strategy with other channels within the acquisitions funnel – work on brand awareness, keep in mind that traffic is a massive ranking signal
Work closely with PPC, anything that PPC does can help or ruin SEO results, these two channels should be friends not foes
Do not forget that SEO, even though it is being perceived as an acquisition channel, is as well a great retention tool

I counted so far 91 confirmed and non-confirmed SEO Google updates in 2022.

From experience, 2023 is not going to be any different.

But based on recent years and Google activities, we can be prepared.

It is obvious that Google wants us to create technically superior products with good content.

So in 2023:

Make sure your technical SEO is a priority
Pay attention to Core Web Vitals
Run a deep content audit, look for improvements on your existing content
Check for content gaps

Create a good and logical internal linking structure to help your users to navigate easily
Do not discard links, just because they might be less important, they are still a big ranking signal
Align your strategy with other channels within the acquisitions funnel – work on brand awareness, keep in mind that traffic is a massive ranking signal
Work closely with PPC, anything that PPC does can help or ruin SEO results, these two channels should be friends not foes
Do not forget that SEO, even though it is being perceived as an acquisition channel, is as well a great retention tool
Keep an eye on Google’s activity