Page Speed The Future of SEO

December 21, 2022
While narrowing down your list of SEO trends 2022, make sure you put page speed right at the top. Your website, no matter what device it is being accessed on, should load as quickly as possible. The truth is online users are high on time but low on patience. A Web page that stutters and […]

Artificial intelligence will rule all search

December 21, 2022
In May 2020, Google introduced the concept of Core Web Vitals three new metrics to be added to the way Google measures user experience. All three metrics are more or less about perceived page speed: how fast it loads, how soon it becomes interactive, and how stable it is when loading.Starting with RankBrain in 2015 […]

SERPs have changed and become more intelligent.

December 20, 2022
Google’s algorithm has gotten much smarter over the years, thanks to the implementation of artificial intelligence. A recent example of this is their BERT algorithm update. BERT is an acronym for a series of words that would probably break your brain if you’re not knowledgeable in SEO. (Okay, okay it stands for Bidirectional Encoder Representations […]

Entities will be used on par with backlinks

December 20, 2022
To date, Google’s knowledge graph has collected over 5 billion entities and 500 billion entity properties. This is not that much, considering that entities are not just notable people, but also books, songs, movies, companies, concepts literally anything. What’s more important is that Google now has the technology to discover new entities on its own […]

SEO Requires Proactive Strategy

December 20, 2022
With increased concern for mobile device viewing, in addition to the amount of detail Google devotes to the efficient use of space the “above the fold” affect what you see on a fresh SERP before moving the screen I suspected Google wasn’t increasing font sizes without decreasing something else. I tested various keywords and phrases, […]
What is SEO in digital marketing

Effective SEO Needs to Include Video

December 20, 2022
If you have not done so already, it is imperative that you develop an SEO strategy that includes video. The fact is that online video platforms have exploded in the last few years, and you may even have seen for yourself how many businesses have begun to use platforms like YouTube and TikTok to engage […]

Mobile-Friendliness is Critical for Google Rankings

December 20, 2022
Mobile-friendliness has been a cornerstone of SEO ever since Google officially made it a ranking factor in 2015. However, it is more critical than ever that you optimize your content for mobile devices, as Google rolled out mobile-first indexing in 2019. This means that the search engine looks primarily at the mobile version of a […]

Artificial Intelligence Will Play a Bigger Role in SEO

December 19, 2022
As artificial intelligence (AI) continues to change how people interact with content online, AI will also begin to play a key role in SEO strategy. Particularly noteworthy is Google’s AI algorithm Rank Brain, as this will likely become one of the most important ranking factors for Google’s search engine results pages (SERPs) in 2022. Since […]

Local Search Listings Will Play a Larger Role in SEO Strategies

December 19, 2022
When people think of the internet, they often think of its global nature. The fact is, most people use search engines to find localized goods and services. They might be hunting for a neighborhood restaurant, for example. Local SEO is important — and it’s evolving. This evolution is in part because of the rise of […]
What is SEO

About the Latest SEO Trends and Techniques

December 19, 2022
SEO is only getting more complex, as the above list makes clear. The days of simply optimizing keywords and meta titles are long gone. With SEO’s current trends, you have to think about everything from voice control to video SEO. Metrics are constantly changing, and it’s critical to stay on top of your place in […]