Keyword research

December 19, 2022
Keywords are the foundation of SEO. But today, rather than scanning for just a keyword, Google takes a high-level look at your website to get an overall sense of its tone, scope, and relevancy. This means that keyword stuffing is out. Instead, the goal is to understand user intent, or the deeper problem your users […]

The best SEO strategies

December 19, 2022
Overall, site owners and digital marketers should stick to the SEO fundamentals this year. But do pay attention to tools and technologies that can help your team save time and produce more impactful results.Check your Core Web Vitals and invest in improvements. Target long-tail question keywords for People also ask. Create keyword clusters to rank […]

The future of SEO and what to expect

December 16, 2022
SEO has come a long way since its early days of keyword stuffing and meta description writing. But what does the future hold for SEO as we move forward? It’s an exciting time for search engine optimization as Google continues to refine and improve its algorithms. According to experts, several significant changes are in store […]

Top 5 search trends for 2023

December 16, 2022
As we begin a new year of marketing, we must step out on the right foot and shift our mindset. Long gone are the days of keyword density and the concept that content is solely king. “More” is no longer “better.” Quality over quantity is the name of the game. We need to re-evaluate our […]

Google My Business: A Guide to Google Business Profile

December 16, 2022
Google My Business now called Google Business Profile allows business owners to reach customers via Google Search and Google Maps. Maintaining a Business Profile helps you increase your visibility on Google, gain credibility with reviews, and control your business information.In this article, we’ll cover:Why you should have a Google Business Profile for your businessHow to […]

5 ways to optimize your ad campaigns in 2023

December 16, 2022
Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. this means running experiments, […]

Google launches new Google Search status dashboard

December 16, 2022
This report will confirm if there is an issue with crawling, indexing or serving with Google Search.The Google Search status dashboard will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, or serving in Google Search. Google wrote, “as we […]

Marketing Trends You Need to Know For 2023

December 15, 2022
What are the most important digital marketing trends we’ll likely see in 2023. I’ve already touched on how we can expect marketing to evolve strategically. In this article, I’ll be looking in more detail at specific trends to look out for. To make a solid plan for the short term, it’s important to keep an […]

Building a first-party data hub with SEO traffic

December 15, 2022
As companies like Google push to retire third-party cookies, it’s become imperative for businesses to build first-party data hubs for themselves. This first-party data or data your company obtains allows you to create targeted and tailored marketing initiatives to drive revenue. When it comes to the future of SEO, search will play an important part […]

Google won’t bury organic rankings for major brands and authoritative websites

December 15, 2022
About 10 years ago, I told a business its search rankings were doomed because of its widespread use of duplicate content over multiple websites. I was wrong (thanks, Google, for feeding me a line). Maybe some rankings aren’t as high as they could be, but their digital properties ranked well for massive numbers of highly […]