Breaking news, updates, trends, and the most up-to-date information on SEO, Google and other search engines, major PPC platform, and major social media networks.
I don’t have access to live news sites or real-time updates as an AI language model, but here are some of the most current trends and developments in the worlds of SEO, Google, and other search engines, leading PPC systems, and major social media networks as of my knowing limit in September 2021.

SEO:

Core Web Vitals: In June 2021, Google released Core Web Vitals as a ranking element, measuring page performance, interaction, and visual stability. To improve user experience and search engine results, site owners should prioritize improving their website’s loading time, responsiveness, and layout stability.

Mobile-first indexing: Google has been favoring mobile-friendly websites for some time, and as of March 2021, all websites will be indexed using mobile-first indexing. This implies that Google primarily indexes and ranks your website’s mobile version, thus it’s critical to optimize your site for mobile devices.

Voice search: As speech-activated virtual assistants such as Siri and Alexa gain popularity, optimizing for voice search has become a top focus for SEO practitioners. Long-tail conversational keywords and highlighted snippets are essential for voice search optimization.

PPC:
Changes to privacy: Google said that it will no longer support third-party cookies in its Chrome browser beginning in 2022, affecting how advertisers target advertising. Marketers must react to these developments by concentrating on first-party data and other targeting strategies such as contextual advertising and cohort targeting.

Google’s machine learning-powered Smart Bidding techniques have progressed, allowing marketers to adjust bids based on indications such as location, device, and audience behavior. This enables advertisers to obtain more conversions at a cheaper cost.

Video advertising: As video consumption has increased, video advertising has become a popular format for PPC campaigns. To reach your target audience, platforms such as YouTube and Facebook provide a variety of video ad types such as in-stream, bumper, and discovery advertising.

Social networking sites:

Ephemeral content: With the popularity of Instagram Stories, Snapchat, and TikTok, there has been an increase in ephemeral material, which disappears after a brief period of time. Companies are capitalizing on this trend to generate compelling content for younger consumers.

Influencer marketing: Influencer marketing has become an important aspect of social media marketing, with firms cooperating with social media influencers to promote their products and services to their following. Micro-influencers with smaller but highly engaged followings are becoming appealing selections for marketers.

Social commerce: Social media networks such as Instagram and Facebook are increasing their e-commerce features, allowing businesses to sell things directly on their platforms. This trend is projected to continue in the future years, giving businesses new revenue sources and possibilities to engage with their consumers.

newest SEO news
Being an AI language model, I can’t keep up with the current news like a person, but I can offer you some broad information about the latest trends and developments in SEO as of September 2021, when my knowledge will expire:

Page Experience Update: Google’s Page Experience update was released in June 2021, with the goal of giving consumers with a better user experience. This upgrade added criteria such as Core Web Vitals, mobile friendliness, safe browsing, HTTPS, and invasive interstitial standards, all of which would affect page rankings.

Google launched Passage Indexing, a new ranking algorithm that would give more accurate search results by examining information at a detailed level.

AI in SEO: Artificial Intelligence (AI) and Machine Learning (ML) are becoming increasingly essential in SEO, and organizations are beginning to incorporate these technologies to better their SEO strategy. AI-powered technologies may assist with activities like criterion-keyword research, content optimization, and link development.

E-A-T: Google’s E-A-T (Expertise, Authority, and Trustworthiness) remains a significant ranking criterion. Websites that display E-A-T in their content and overall online presence tend to rank higher in search results.