Overall, site owners and digital marketers should stick to the SEO fundamentals this year. But do pay attention to tools and technologies that can help your team save time and produce more impactful results.
Check your Core Web Vitals and invest in improvements. Target long-tail question keywords for People also ask. Create keyword clusters to rank for more queries with one page. Use AI content tools, but as a supplement. Try out content optimization software. Apply more structured data and rich snippets to your content. Write high-quality long-form content. Keep up with good ol’ boring SEO. Take advantage of the democratization of search. Keep an eye out for new search engines and experiences.