As we begin a new year of marketing, we must step out on the right foot and shift our mindset. Long gone are the days of keyword density and the concept that content is solely king.

“More” is no longer “better.” Quality over quantity is the name of the game. We need to re-evaluate our priorities and rise to our customers’ expectations.

After reviewing search queries, consumer and search insights, and the biggest releases of 2022, below are five key trends and the three must-haves to consider for a successful 2023.