Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively to help improve organic rankings.

Technical SEO
Search engines give preferential treatment in search results to websites that display certain technical characteristics for example a secure connection, a responsive design or a fast loading time — and technical SEO is the work you need to do to ensure your website does so.

Use SSL.
Secure Sockets Layer – SSL – is a security technology which creates an encrypted link between a web server and a browser. You can spot a site using SSL the website URL starts with ‘https://’ rather than ‘http://.’

So it makes sense, where possible, to ensure your site is secure – this can be done by installing an SSL certificate on your website, though most top website builders now include SSL by default.

Fix duplicate content issues.
Duplicate content can either be confusing for users (and indeed search engine algorithms); it can also be used to try to manipulate search rankings or win more traffic.

As a result, search engines aren’t keen on it, and Google and Bing advise webmasters to fix any duplicate content issues they find.

Create an XML sitemap.
An XML sitemap is a file that helps search engines to understand your website whilst crawling it you can think of it as being like a ‘search roadmap’ of sorts, telling search engines exactly where each page.