You’ll also notice an increase in conversions and revenue year over year.
You can improve your website’s speed and user experience to increase your rankings. Can help. Three website speed optimization plans are available to help you get your website up and running at peak speeds. After implementing our services, you’ll notice a decrease in bounce rate and a longer time-on-page.
Page speed and site speed: What is the difference?
Site speed and page speed are both terms that refer to the speed at which your website’s content loads. However, there is a technical distinction between these terms.

Page load time is the amount of time it takes for a page to display its content fully. Page load times average 10.3 seconds.
The time it takes for a browser to get the first byte from your server
Site speed refers to how fast your entire website loads. This is calculated by using the average page speed of a selection of pages on your website.
Page speed is the rate at which a page’s content loads quickly. You can define it as:

Website speed, page speed, and site speed are closely related terms that impact your site’s user experience and ranking.
Website speed can be described as a general term that describes how fast your site loads. It may also be used in conjunction with site speed.

Google’s primary job is to present search results most relevant to users’ queries. Therefore, search engines show pages relevant to the user’s query and display websites that offer great user experiences. Of course, page speed is an important part of a great user experience.

Website speed optimization is important for website success.
Simple! It’s more than what site visitors want. It’s also what Google wants. Page speed is closely linked to SEO. This is why pages should load quickly.

Other factors that impact user experience include readability and navigation ease.

Site visitors are attracted to pages that load quickly. This is another sign to Google of your site’s quality.
Google will notice if users keep leaving your site and will drop you in the search engine rankings. In addition, Google detects a link between high bounce rates and poor user experiences so that they will drop you from the search engine rankings.

Users will leave your site if it takes 3 seconds to load.

Page speed is even more important. Website speed is important to keep visitors from leaving your site. Unfortunately, this means they won’t be able to learn more about you, view your products, and read your helpful, informative information. They won’t convert.

Google will conclude that your website is only very good if users spend enough time on it to read the content. They (or their site visitors) may need to realize that your website could be the best and most informative, but it needs to load faster.

Is mobile involved?
Google’s Speed Update was announced in January 2018. It stated that mobile speed is now a ranking factor. Site speed can affect both mobile and desktop rankings.

Mobile page speed optimization works the same way on a mobile device as on a desktop. You must ensure your website is mobile-responsive in the first instance. Your website should be easy to use and effective on smaller screens.
Mobile is an important consideration when optimizing website speed.

Large, high-resolution images can cause slow-loading pages.
All the graphics and videos you add to your site pages can slow down your site and make it load slower.

How can you ensure your website provides a great user experience and graphics while still allowing page loading time to be quick? Optimize your graphics

Too many redirects
Redirects are used when you want to replace links to an older webpage with references to a brand-new one. Redirects are code placed in your—htaccess file on the server. When replacing old pages, you can make as many of them as you want.
You can condense image files using Kraken.io. The tool will not alter the size of your image, but it will reduce the file size to make it load faster on your website.

Server performance and location
It is easy to see that the further away your server is, the slower your website will load. It is important to know where your server is. If your business is located in the United States, you should choose something other than a server in China.

Your site will refer to the. htaccess file if you have multiple redirects to the same page. This allows your site to determine the new location where the link is pointing. Unfortunately, this means you load links twice on your site, increasing page load time.

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