AWS (Amazon Web Services) is a cloud computing platform provided by Amazon. It offers a wide range of services such as computing power, storage, database, networking, analytics, machine learning, security, and more, all available on a pay-as-you-go basis. AWS enables businesses and individuals to access scalable and cost-effective computing resources, without the need to invest in expensive hardware or infrastructure. It is used by organizations of all sizes, from small startups to large enterprises, and is known for its reliability, flexibility, and security.

Search Advertising

Search advertising is a type of online advertising that involves displaying ads on search engine results pages (SERPs). These ads typically appear at the top or bottom of the SERP and are often marked as sponsored or paid results.

Search advertising is typically based on a pay-per-click (PPC) model, where advertisers bid on specific keywords or phrases relevant to their business. When a user searches for those keywords, the search engine displays the ads of the highest bidder.

Search advertising is an effective way for businesses to reach potential customers who are actively searching for products or services related to their business. It allows advertisers to target specific keywords, demographics, and locations to ensure their ads are seen by the right audience.

Some of the most popular search advertising platforms include Google Ads (formerly known as Google AdWords), Bing Ads, and Yahoo Gemini.

Remarketing Ads

Remarketing ads, also known as retargeting ads, are a type of online advertising that targets individuals who have previously interacted with a website or brand in some way but did not convert into customers. These ads use cookies and other tracking technologies to identify users who have visited a website and then display relevant ads to them on other websites they visit later.

Remarketing ads are a powerful marketing tool because they allow businesses to reach out to potential customers who have already shown an interest in their products or services. By showing them targeted ads, businesses can remind them of what they were interested in, and encourage them to return to the website and complete a purchase.

Remarketing ads can be displayed on various platforms, including social media, search engines, and display networks. They can also be personalized based on the user’s behavior on the website, such as the products they viewed or added to their cart.

However, it’s important to use remarketing ads strategically and not overdo them, as too many ads can be seen as intrusive and lead to negative brand perceptions.