Technical SEO in comparison to. SEO on-page and. Off-Page SEO
Many people split SEO or search engine optimization (SEO) into three categories: on-page SEO, off-page SEO, technical SEO, and on-page SEO. Let’s look at the meanings of each.
Technical SEO is everything you do to make your website more accessible for the search engine to discover and index. SEO techniques, content, and link-building strategies are in sync to help your site rank high on search engines.

Off-Page SEO
Off-page SEO informs search engines how well-known and relevant your website is via votes of trust, particularly backlinks or links from other websites to your site. The quantity and quality of backlinks can increase a site’s PageRank. In all other respects, a page with hundred relevant and valuable links on credible websites will be more popular than a page with fifty relevant and trustworthy links on credible websites (or 100 links that are irrelevant from credible websites.)

On-Page SEO
On-page SEO is the content that informs Google (and the readers!) what your website is about, including keywords, image alt text, keyword use, meta descriptions, H1 tags and URL naming, and internal linkage. The most control you have is over SEO on your site since everything is available.

Why is SEO for technical reasons important?
It is tempting to disregard this part of SEO; however, it is a crucial factor in the organic traffic you receive. Your content could be one of the most comprehensive and valuable, but with a search engine that can crawl it, only a few users will ever come across it.

Technical SEO
The technical SEO is under your control, too; however, it’s more challenging to master as it’s more difficult to grasp.

Understanding Technical SEO
SEO technical is a colossal undertaking that can be broken down into bite-sized pieces. For those like me, you tackle complex issues in small chunks using checklists. It’s true. Everything we’ve discussed so far can be put into five categories. Each is a distinct category with items that can be implemented.

It’s like a tree falling in the forest, but there is no one around to hear that it has fallen … can it sound? If you don’t have a solid technical SEO base, your website won’t make any sound in the eyes of search engines.

Technical SEO Audit Fundamentals
Before you can begin your SEO audit for technical reasons, There are some basic principles you should establish.

The five categories and their position within the SEO hierarchy are illustrated in this gorgeous graphic, reminiscent of Maslov’s Hierarchy of Needs but remixed to optimize search results. (Note that we’ll use the commonly used “Rendering” in place of accessibility.)

Audit Your Preferred Domain
The domain of your website is what users type to access your website, for example, hubspot.com. Your domain determines whether people find your website via search results and offers an identifiable way to mark your website.

Implementation

Let’s review these SEO technical fundamentals before moving into the remainder of your site assessment.
Before, Google asked you to determine the URL version you preferred. Currently, Google will identify and pick a preferred version to display to users on your site. However, if you’d prefer to select an alternative version for your website, you can do this via Canonical Tags (which we’ll discuss in the coming days). Whatever way you choose, once you’ve chosen your preferred domain, ensure that all variations, including www non-www, HTTP, and index.html, are all redirecting to the preferred version.

Implement SSL
You’ve probably heard the phrase before, and that’s because it’s essential. SSL, also known as Secure Sockets Layer, creates an additional layer of protection between the server (the software responsible for completing the internet request) and the browser, making your website secure. So if a user transmits data to your site, for example, contact or payment information, the information is more resistant to hacking since you’ve got SSL to safeguard the information.

When you choose the preferred domain, you are telling search engines that you want the non-www or www version of your website to show in results. For example, select www.yourwebsite.com over yourwebsite.com. This will tell Google to prioritize the version with a www address of your website and direct users to the URL. In the absence of this, search engines consider these two sites as different sites, which will result in a spread of SEO benefits.

Crawlability Checklist
Crawlability is a critical element of your SEO technique. Search bots search your website pages to collect data about your website.

An SSL certificate is identified by a URL that begins with spelled “https://” instead of “HTTP://” and a lock symbol inside the URL bar.

In this article, we’ll review some of the items you can add to your list, along with some web elements to review to ensure that your website is ready for crawling.

If a blockage prevents these bots, they won’t be able to rank or index your pages. So the first step to implementing SEO’s technical aspects will be to ensure that all your crucial pages are easily accessible and straightforward to navigate.

Structure & Internal Links

Design an XML sitemap.
Do you remember the structure of your website we discussed? It’s part of an XML Sitemap, which can help crawlers understand and navigate your pages. It can be thought of as a map of your site. The sitemap will be uploaded to Google Search Console or Bing Webmaster tools after it’s finished. Make sure you keep your sitemap updated as you add or remove websites.

Make an XML sitemap.
Maximize your budget for crawling.
Optimize your site architecture.
Create an URL structure.
Utilize robots.txt.
Include breadcrumbs menus.
Utilize pagination.

Whatever you find, your robot.txt procedure will likely be different according to what you want to achieve.
Utilize robots.txt.
When a robot from the internet crawls your website, it will first look at the /robot.txt or the Robot Exclusion Protocol. This protocol allows or blocks sure web crawlers to access your website, which could include certain sections or even pages on your site. Suppose you’d like to block bots from indexing your website using a meta tag that says index robots. Let’s look at both possibilities.

The breadcrumbs sound precisely like a trail that directs users back to the beginning of their journey through your website. It’s a list of pages that informs visitors of how their current page is related to the other pages on the website.

Include breadcrumbs menus.
Are you familiar with the old tale of Hansel and Gretel, where two children threw breadcrumbs onto the ground to get to their home? They were right about something.

Breadcrumbs must be 1.) accessible to users so they can easily navigate your website pages without using the Back button, and 2)) use a defined markup language to provide precise context to the search engines crawling your website.

Do you need help with what you can do to add structured data to your breadcrumbs? Follow this guide to BreadcrumbList.

They’re not just for web users; Search engines use them also.

Pagination utilizes code to inform search engines which websites with different URLs are linked to each other. For example, you might have a series of content broken down into chapters or multiple web pages. If you’re trying to make it easier for search engines to find and explore these pages, then you’ll employ pagination.

Utilize pagination.
Remember when teachers required you to number the pages of your research paper? This is called pagination. In the realm of SEO techniques, it plays one distinct role. However, it is still possible to consider it an organizational method.

Competitor Research

The process is pretty straightforward. You’ll go to the from the first page of the series.

rel=”next” to inform the search engine of the next page to visit. On page two, you’ll utilize rel=”prev” to identify the previous page as well as rel=”next” to identify the next page, and so on.
But what is this got to relate with SEO?

Search engines leave traces in log files whenever they browse your website. So you can find out when it was crawled and the type of content by looking through the log files and then filtering the results by the user agent and the search engine.

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